How To Avoid The Google.com Duplicate Content Filter?
AlphaOne Technology Low Cost Web Hosting Services & Professional Web Design has found this great article by Christoph Puetz to be useful. You can find this article, as well as over 900 other articles helpful to webmasters in our free webmaster tools area.
More and more webmasters are building websites with publicly
available content (data feeds, news feeds, articles). This
results in websites with duplicate content on the Internet. In
cases of websites build on news feeds or data feeds you can even
find websites that match each other 100% (except for the
design). Several copies of the same content in a search engine
does not really do any good and so Google apparently decided to
weed out some of this duplicate content to be able to deliver
cleaner and better search results.
Plain copies of websites were hit hardest. If a webmaster was
publishing the exact same content on more than one domain, all
domains in question were eventually removed from Google's index.
Many websites based on affiliate programs suddenly took a big
hit in loss of traffic from Google.com. Shortly after this
started some webmaster forums saw the same complaints and
stories again and if 1 + 1 was put together a clear picture of
the situation was available: a duplicate content filter was
applied.
Duplicate content is not always bad and will always exist in one
way or the other. News websites are the best example of
duplicate content. Nobody expects those to be dropped from
Google's index.
So, how can webmasters avoid the duplicate content filter? There
are quite a few things webmasters can do when using duplicate
content of any sort and still create unique pages and content
from it. Let's see some of these options explained here.
1) Unique content on pages with duplicate content.
On pages where duplicate content is being used, unique content
should be added. I do not mean like just a few different words
or a link/navigation menu. If you (the webmaster) can add 15% -
30% unique content to pages where you display duplicate content
the overall ratio of duplicate content compared to the overall
content of that page goes down. This will reduce the risk of
having a page flagged as duplicate content.
2) Randomization of content
Ever seen those "Quote of the Day" thingies on some websites? It
adds a random quote of the day to a page at any given time.
Every time you come back the page will look different. Those
scripts can be used for many more things than just displaying a
quote of the day with just a few code changes. With some
creativity a webmaster can use such a script to create the
impression pages are always updated and always different. This
can be a great tool to prevent Google to apply the duplicate
content filter.
3) Unique content
Yes, unique content is still king. But sometimes you just cannot
work around using duplicate content at all. That is alright. But
how about adding unique content to your website, too. If the
overall ratio of unique content and duplicate content is
well-balanced chances that the duplicate content filter applies
to your website are much lower. I personally recommend that a
website has at least 30% of unique content to offer (I admit - I
am sometimes having difficulties myself to reach that level but
I try).
Will this guarantee that your website stays in Google's index? I
don't know. To be most successful a website should be completely
unique. Unique content is what draws visitors to a website.
Everything else can be found somewhere else, too and visitors
have no reason to just visit one particular website if they can
get the same thing somewhere else.
About the author:
Christoph Puetz is a successful Entrepreneur and international
book author. Websites currently operated by Christoph are: http://www.highlandsranch.us + http://www.smallbusinessland.com
2 Comments:
This is a great resource for web masters and designers...
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Hey Guys,
Thanks for the information. Dr. Mani Make content unique has released a product that rotates Private Label articles into a meaningful, unique content.
I'm very eager about creating unique content and am wondering if the reply to this post which a was review (so say another article) would be a method of unique content?
Two articles as a whole but combined together to bring duplicate content to 50%. Or would this still be considered duplicate?
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